Finished in our shop, marked for keeps

Feesh Bait started the way most good tackle does — on a bench, with one blade and a stubborn idea about how it should look in the water. We start from a hex-hammered, nickel-plated brass blade, finish it in our own shop, and mark every spoon with its own serial before it ever sees a line.

Small batches

We work in small runs, so each spoon gets looked at, finished and checked instead of counted. The hex pattern isn’t a sticker or a print — it’s in the metal, so it throws light from every facet as the spoon rolls.

A serial on every blade

The back of each spoon is laser-marked with its own serial and a QR code. Scan it and it opens that exact lure’s page at feesh.fish, so you can confirm the one in your tackle box is a real Feesh Bait and not a knock-off. The mark is in the metal; it doesn’t rub off.

Glow that earns its keep

Give it some daylight or a UV light and the glow finishes light up green, aqua or blue when the water gets dark. Built for low light, when the bite turns on.

Every lure has a story

The serial isn’t just proof — it’s a thread. Each spoon can carry its own history: where it was made, which run it came from, and whatever it hooks along the way. That’s the part we’re most excited to build.